BYD & DENZA global brand launch
Global brand launch for BYD and its premium brand DENZA.
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02 / 04lancer
Launch
From the first plan to the last detail on site.
Product launches, trade shows, pop-up stores, art partnerships and official visits: we handle the concept, venue, permits, build and on-site delivery, then hand over the photos, films and a wrap-up report.
Services
05- Launches and brand eventsProduct launches, press launches, dinners and VIP events. One team runs the concept, venue, guest list and run of show.
- Trade showsStand design and build, on-stand programmes and press days, followed by roadshows after the show.
- Pop-ups and retailPop-up stores, store openings and brand spaces, from site search and approvals to opening night.
- Art and culturePartnerships between brands and artists, museums and art fairs, along with exhibitions and installations.
- Official protocolGovernment delegations and institutional events, with protocol, cross-cultural liaison and on-site coordination.
Selected cases
All work →Musée Guimet & Asian Arts Week
A long-term partnership with Musée Guimet and Asian Arts Week.
View project →International events
On-site delivery for international events, including Paris 2024 Olympic-related events and the Paris Peace Forum attended by the French President.
View project →How we work
2DirectionWrap-up
- ConceptGoals, creative idea and budget
- Venue and permitsSite, approvals and safety plan
- Design and buildDesign, production and set-up
- Guests and pressInvitations, hosting and press
- DeliveryRun of show, staff and contingencies
- Wrap-upImagery and results report
FAQ
How early should we start?
The bigger the event, the earlier. Projects involving venues and permits should start as soon as possible.
Can you run events outside Paris?
Yes, elsewhere in France and across Europe.
What do we receive after the event?
Photos and films, a press coverage summary and a wrap-up report.